Pride of Britain

Brand Refresh

Pride of Britain is a British awards ceremony celebrating acts of courage and bravery.

We were tasked with creating a fresh, modern identity that could resonate across generations and platforms, from television screens to social media feeds. At the heart of the redesign was a desire to keep the awards rooted in heart and humanity, while making space for a new chapter through a high-profile partnership with P&O Cruises.

I refined and simplified the logo, helped develop new secondary variations, and rolled out the identity across a range of media and collateral.