© Robbie Palmer 2026
No3 Gin
The Art Of Perfection
For the launch of the new No.3 Gin bottle, Berry Bros. & Rudd tasked us with creating a campaign platform that embodied the product’s quality.
The ambition was to position the brand as a benchmark within a highly competitive category.
We brought this to life by capturing the gin and its key serves under a microscope, revealing a kaleidoscopic world of colour through abstract compositions that elevated perceptions of craft and quality.
I led the rollout of print and digital assets, alongside experiential concepts and point-of-sale executions, and built the final campaign guidelines.
A restrained design system allows the imagery to act as the primary visual asset. Typography and layout are intentionally minimal, supporting a premium and refined aesthetic.
The campaign resulted in a 49.8% increase in sales, 253% increased brand recall and 96% uplift in brand awareness. Additionally, The Art of Perfection was awarded 'Best Campaign in the World' by the MAA Globes.
MultidisciplinarySenior Designer
© Robbie Palmer 2026
Campaign guidelines
The campaign resulted in a 49.8% increase in sales, 253% increased brand recall and 96% uplift in brand awareness. Additionally, The Art of Perfection was awarded 'Best Campaign in the World' by the MAA Globes.
Digital banners
Trade booklets and serve cards
Event space
Secondary carton
Adcept suite
A restrained design system allows the imagery to act as the primary visual asset. Typography and layout are intentionally minimal, supporting a premium and refined aesthetic.
Adcept
No3 Gin
The Art Of Perfection
For the launch of the new No.3 Gin bottle, Berry Bros. & Rudd tasked us with creating a campaign platform that embodied the product’s quality.
The ambition was to position the brand as a benchmark within a highly competitive category.
We brought this to life by capturing the gin and its key serves under a microscope, revealing a kaleidoscopic world of colour through abstract compositions that elevated perceptions of craft and quality.
I led the rollout of print and digital assets, alongside experiential concepts and point-of-sale executions, and built the final campaign guidelines.
Key art
© Robbie Palmer 2026
Brand guidelines
The campaign resulted in a 49.8% increase in sales, 253% increased brand recall and 96% uplift in brand awareness. Additionally, The Art of Perfection was awarded 'Best Campaign in the World' by the MAA Globes.
Digital banners
Trade booklet and serve cards
Window displays and event space concept
Secondary carton
Adcept suite
Adcept
A restrained design system allows the imagery to act as the primary visual asset. Typography and layout are intentionally minimal, supporting a premium and refined aesthetic.
No3 Gin under the microscope
No3 Gin
The Art Of Perfection
For the launch of the new No.3 Gin bottle, Berry Bros. & Rudd tasked us with creating a campaign platform that embodied the product’s quality.
The ambition was to position the brand as a benchmark within a highly competitive category.
We brought this to life by capturing the gin and its key serves under a microscope, revealing a kaleidoscopic world of colour through abstract compositions that elevated perceptions of craft and quality.
I led the rollout of print and digital assets, alongside experiential concepts and point-of-sale executions, and built the final campaign guidelines.
