New Macho

The Price Of Success

BBD Perfect Storm’s New Macho division commissioned and published a research report in partnership with the Unstereotype Alliance, Getty Images and the men’s charity Equimundo. The report explored the impact of stereotypes in men’s advertising and how brands can take a different approach to representing masculinity.

I designed the report’s layout, infographics and image treatments, applying the New Macho visual identity, as well as creating an A4 infographic supplement.