Moët Hennessy

Rosé Lumiere

For the first time Moët Hennessys history, they asked us to bring together four of their Maisons, into a pop-up installation. And our stage; Selfridges in London. We solved the challenge by creating the world's smallest movie theatre, Rosé Lumière.

Customers were educated in the nuanced tasting notes of each brand through 'movie reviews' and to encourage purchase, we created cinema posters for each brand that could be personalised with customers' names in the lead role.

Using provided illustrations, I created the layouts for each customisable poster design, setting and layering in typography.