© Robbie Palmer 2026
HP Sauce X Wright Brothers
Raising The Oyster Bar
HP Sauce needed help engaging a new generation of foodies, so we collaborated with seafood experts Wright Brothers Ltd to create a campaign that took HP Sauce from the breakfast bar to the dinner table through a unique culinary pairing.
I developed a new lock-up inspired by the iconic curves of the HP Sauce logo and helped create a playful visual language that brought the two brands together. I also designed a range of print assets, including menus and other merchandise, for their influencer-supported launch event.
The collaboration made a big impression - far exceeding the KPI of 50M media impressions, with 90.2 million impressions, an 80% uplift.
MultidisciplinarySenior Designer
© Robbie Palmer 2026
The event
Event collateral and merchandise
I developed a new lock-up inspired by the iconic curves of the HP Sauce logo and helped create a playful visual language that brought the two brands together. I also designed a range of print assets, including menus and other merchandise, for their influencer-supported launch event.
Lockup and campaign illustrations
HP Sauce X Wright Brothers
Brand Identity
HP Sauce needed help engaging a new generation of foodies, so we collaborated with seafood experts Wright Brothers Ltd to create a campaign that took HP Sauce from the breakfast bar to the dinner table through a unique culinary pairing.
© Robbie Palmer 2026
The event
The collaboration made a big impression - far exceeding the KPI of 50M media impressions, with 90.2 million impressions, an 80% uplift.
Event collateral and merchandise
Event collateral and merchandise
Lockup and campaign illustrations
HP Sauce X Wright Brothers
Raising The Oyster Bar
HP Sauce needed help engaging a new generation of foodies, so we collaborated with seafood experts Wright Brothers Ltd to create a campaign that took HP Sauce from the breakfast bar to the dinner table through a unique culinary pairing.
I developed a new lock-up inspired by the iconic curves of the HP Sauce logo and helped create a playful visual language that brought the two brands together. I also designed a range of print assets, including menus and other merchandise, for their influencer-supported launch event.
